- Analyze industry, financial, competitor and investor reports
- Collect and analyze field sales, customer and industry feedback and trends
- Leverage the global business intelligence team to create Asia Pacific (APAC)-specific business insights
- Deep dive into market, government/funding, competitor and other reports in order to collect actionable account, customer or market information
- Regular reporting to the leadership team, marketing and sales teams
Regional Field Marketing Support
- Support strategic marketing program development by providing actionable market and customer insights
- Monitor and provide input on access to regional government funding opportunities
- Provide support to characterize strategic regional accounts/institutions
Market Analysis, Updates and Reporting
- Regular analysis and reporting on key APAC markets, competitors, investment trends and regulations
- Provide actionable insights to support APAC marketing and sales programs, and inform strategic decision-making
End-Market Customer Engagements
- Help identify, recruit and maintain relationships with key opinion leaders
- Qualitative and quantitative marketing research projects to assess, measure, analyze and report on unmet customer needs
- Assist in translating customer information into actionable insights
End-Market Initiative Analysis
- Regular analysis and report out on key regional Applied, Pharma/Biopharma and Diagnostics markets performance, investment trends and regulations