Lead GSK Japan cross-functional launch team to develop and implement the launch plan for Bepirovirsen and Linerixibat for Hepatitis B, and Primary Biliary Cholangitis (PBC), respectively
Member of the Global/Japan cross-functional team shaping global strategy and co-creation of materials
Understand global strategy and initiatives, as well as local environment and insights in order to develop annual marketing/business plans
Operationalize tactical plan collaboration with sales team without delay
Track and understand performance and KPIs
Achieve target for national sales, profit and promotion budget on a monthly basis
Key Responsibilities:
Lead the Japan efforts to support the launch planning and commercialization of Bepirovirsen and Linerixibat
Lead the cross-functional team to ensure alignment across medical, sales, business excellence, pharma technology, market access, regulatory, supply chain, compliance, legal, and finance both in terms of launch plan development and effective implementation
Represent Japan needs into Global TA to ensure Japan launch is successful including proactive provision of strategic inputs and insights to global. This will include provision of insights to global brand leader and directors to help develop Japan brand strategy and alignment with global brand strategy.
Build/monitor national quarterly/annual sales forecast/targets and promotional expense plan
Develop sales materials with MR input to support the key message strategy
Communicate brand tactics for flawless implementation and motivate the sales team as the brand champion for Bepirovirsen and Linerixibat
Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders and build/execute external customer engagement plan to understand and shape as appropriate the external environment
Identify growth and competitive opportunities, including via development and tracking of KPIs
Escalate and resolve issues including matters linked to performance and governance
Key member of the Japan Hepatology leadership team
(After product approval) Spend 25:30% of time in the field and work with cross-functional team (medical affairs, business excellence) to understand customer needs as well as real market issues and highlight evidence needs so that these can be considered/evaluated frequently at key forums and meetings
Qualifications
Bachelor’s degree: Business/ Medicine
Previous Experience Required
Minimum of 3 years of experience in Marketing
Minimum of 10 years of experience in Sales, Marketing, and/or Medical in pharmaceutical industry
To complete the responsibility of this role, broad range of marketing experiences - customer insight understanding, opportunity finding, forecasting, operation planning, etc. - are required: otherwise relevant competencies cannot be developed to inform business decisions
Established highly professional knowledge and experiences of marketing/sales/medical/finance as well as knowledge about product and pharmaceutical industry: e.g. laws, restrictions, external experts, science of hepatology
Leadership capabilities to influence and educate marketing colleagues and build high performing cross-functional teams to efficiently allocate limited resources to gain maximal value in organization
Leadership experience of launching a new hepatology product to effectively guide and share key successful factors of future launch products
In-depth experience within both marketing & sales and people management experience in functional organization structure in order to effectively implement marketing strategy in field
Communication skills with local and global leaders to properly raise business issues of Japan and gain support from global team leaders
