Develops program marketing plan including strategies, objectives, tactics and budget.
Conducts market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery to support program marketing plans.
Initiates market research regarding economics of care delivery.
Establishes and executes promotional strategies required to support program marketing plan.
Develops and maintains relationships with health system customers to understand customer needs.
Also develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.
Works independently to implement strategic goals and establish operational plans for job area.
Assignments are often self-initiated Determines and pursues courses of action necessary to obtain desired results.
Organizational Impact: Strongly influences the design of new products, processes, standards, or operational plans based on business strategy with a significant impact on functional results .
Implements strategic goals established by functional leadership.
Changes or may establish operational plans for job area with long-range impact on results.
Innovation and Complexity: Faces problems that span a wide range of difficulty and unique issues across functions and / or businesses which may cause redirection .
Develops solutions to unique issues Improves upon existing processes and systems using significant conceptualizing, reasoning and interpretation .
Communication and Influence: Interacts with internal and external customers and vendors at various levels, including executive leadership, on significant matters.
Conducts briefings with senior leaders within the job function.
Negotiates with others to reach understanding or agreement.
Leadership and Talent Management: Frequently provides guidance, coaching and training to other employees .
Typically manages large, moderately complex initiatives of strategic importance to the organization, involving large cross-functional teams.
Qualifications
Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R.
Minimum of 10 years of relevant experience, or advanced degree with a minimum of 8 years of relevant experience.
