Guide markets based on their MCE Maturity in defining campaign logics, segments, and activation of the optimal channels and content for a great customer experience.
Partner with markets to define the optimal channel mix, helping them reach the right customers at the right time via the right channel.
Onboard and support markets in their multichannel engagement efforts.
Manage and coordinate projects to drive regional MCE priorities.
Facilitate and communicate effectively to ensure alignment and adoption of multichannel engagement strategies.
Work on MBR and QBR to demonstrate the progress of MCE in the region.
Track KPIs and ensure compliance with established standards.
Qualifications
Master’s degree in Marketing or BTech/ BE in Computer Science or Electronics and Communication.
5+ years of experience as (Senior) Project Manager and/or Account Manager in similar size organization.
Deep knowledge and previous experience with (digital) pharma marketing is a requirement.
Knowledge of and experience with email marketing and marketing automation is required.
Knowledge of and experience with SFMC (or other marketing automation tools) as well as features/functionalities available to build and execute campaigns is a plus.
Ability to translate marketing/sales requirements into functional campaign possibilities based on platforms and tools available.
Excellent project and stakeholder management skills; managing large scale projects with multiple stakeholders involved.
Self-motivated, strong attention to detail, and focused on delivering the best possible experience for affiliates and local customers (Healthcare Professionals)
Ability to work in a fast-paced, results-oriented climate, across functional areas and multiple locations.
We support several markets so ability to speak other languages is a plus.
