Monitor, analyze, and evaluate market trends, consumer behaviors, and competitor activities to identify market opportunities for the product.
Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives.
Develop and implement promotional campaigns, materials, and educational initiatives that are in line with brand strategies.
Ensures marketing materials adhere to company standards and regulatory guidelines.
Collaborate with salesforce (HSPs), providing clear market direction and guidelines.
Develop critical relationships with Key Opinion Leaders and other allied healthcare professionals.
Collaborate with cross-function teams, particularly collaborate with the Medical team to develop, integrate and implement operational plans to make sure the brand strategy alignment.
Develop and monitor budgets and forecasts.
Qualifications
Bachelor's degree or higher, preferably in Biology/Pharmacy.
Minimum 5 years of marketing experience in the pharmaceutical industry.
Experience in the Oncology market is preferred.
Fluent English communication skills (both written and oral).
Strong analytical and strategic thinking abilities.
Excellent project management and organizational skills.
Ability to work collaboratively in cross-functional teams.
Knowledge of compliance in the pharmaceutical iandustry.
