Create, edit, and review scientific content for marketing materials and disease awareness campaigns, such as detail aid, brochures, websites, videos, and social media posts. This includes finding creative ways to increase effectiveness of message and create a great customer experience.
Collaborate closely with the Brand/Launch Lead to ensure the smooth implementation of campaigns aligned with the strategic brand plan
Collaborate with the whole XF team (including sales representatives & customer experience managers) to ensure campaigns & related user journeys are fitting customer needs
Collaborate with other departments, incl. Pharmaceutical Governance, Compliance and Legal, to ensure that all content are in line with applicable requirements and guidelines
Ensure all content is written in a clear, concise, and engaging manner that is appropriate for the target audience
Manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines
Stay up to date with the latest developments in communication and marketing trends to ensure that all content is relevant and impactful
Ensure strong knowledge of global marketing campaigns & identify opportunities for localization
Work closely with the GSK Content HUB and external media agencies for the creation of promotional materials and localising global campaigns
Track usage & impact of promotional campaigns & user journeys
When relevant, integrate external stakeholders in the campaign creation process.
Qualifications
Bachelor's or Master's degree in a scientific and/or marketing discipline
Active knowledge of French, Dutch, and English
Excellent communication skills, with the ability to write and edit promotional materials in a clear, concise, and engaging manner
Ability to manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines
