Building a thorough understanding of Medtronic CRM/CAS portfolio and the corresponding disease states, to support sales force and customer education.
Monitoring and reporting competitive market data including price, volume and share.
Maintaining an up-to-date knowledge of Medtronic and competitor solutions in Malaysia.
Proactively communicating news downstream to the Malaysia sales force and upstream to marketing management.
Attending regional product launch trainings, organising in-country launches and supporting the sales force in-field to roll out new innovations.
Working closely with Country Business Manager/Supervisors to understand customer needs and ensure consistency of execution through prompt action and frequent customer visits
Project managing stock availability and demand, through timely and accurate forecasting to regional demand planners.
Identifying and escalating product compliance issues for resolution.
Making country-specific alterations to global marketing collaterals. Centrally maintaining marketing collaterals, including brochures, papers, presentations and tools, ensuring content is up-to-date and clearly organised for rapid accessibility to support the sales team in achieving Annual Operating Plan (AOP) targets.
Working with Pricing and Customer Service teams to ensure codes and prices are continually correct.
Strategy and Campaign Development:
Performing market segmentation under the guidance of marketing manager, to devise market development and share gain plans.
Working with the Global CRM and CAS operating units to rapidly translate new literature into marketing campaigns, in alignment with Global and Regional strategy.
Maintaining and growing targeted networks of KOLs (Key Opinion Leaders) in Malaysia, through collaboration with the sales force.
Identifying and organising CRM/CAS presence at promotional events (e.g. congresses and conferences).
Under direction of Marketing Manager, partnering across Medtronic business units to position CRM/CAS solutions within value-based healthcare offerings.
Supporting Marketing Manager in the design and roll-out of CRM marketing plans, strategy and tactics, including metrics supporting positioning, targeting and pricing.
Feedback of metrics into quarterly review meetings and annual AOP cycle.
Developing targeted marketing campaigns, for customer educations and demand/lead generation.
Drawing out analytics to measure the effectiveness and impact of campaigns following implementation, to identify barriers and derive solutions to maximise customer reach.
Qualifications
Bachelors degree required
Minimum of 4 years of relevant experience in the medical technology or pharmaceuticals industry, or advanced degree with a minimum of 2 years relevant experience
Your Profile:
Digital marketing, content marketing, lead/demand generation and analytics skills are strongly preferred.
Bachelors’ degree in life sciences, engineering, marketing, economics or a numerate subject.
Minimum 3 years’ experience in a market development, marketing or sales role.
Track record of solid achievement against current/past objectives.
Outstanding interpersonal skills, a consistent team-player.
Clear and concise communicator.
Strong time management skills, with a track record of delivery against deadlines.
Able to follow new strategy and direction.
Candid, ethical and patient-focused in regulatory matters.
Self-motivated, with a positive attitude to overcoming barriers, a creative problem solver.
Flexible on product lines and projects, according to evolving business priorities.
Proficient in Microsoft PowerPoint, Excel and Word.
