Market Analysis & Reporting
- Analyze market performance (e.g., market size, growth, share, visibility, win-rate, profitability) by coordinating with commercial excellence / marketing teams across different product groups/sub-regions.
- Conduct quarterly market estimate in collaboration with sub-region / global segment team and maintain up to date PowerBI Market Performance Dashboard
- Identify consolidated drivers of strength and weakness in market, competitive intelligence/competitor strategies/actions, and underlying secular themes to explain commercial performance and areas for targeting counter-measures.
- Periodically report actual and forecasted performance of commercial metrics to the Intercontinental and leadership team via Monthly Operating Review (MOR), Product Operating Review (POR), Segment Operating Review (SOR)
Marketing Strategy Development
- Frequently collaborate with Marketing, segment team, and external 3rd parties to identify potential areas of adjacencies that can deliver topline and operating margin growth.
- Validate growth opportunities by conducting deep research and analysis on critical and prioritized problems, including market dynamics, customer behavior, unmet needs, and best practice case studies.
- Organize cross-functional session and workshop to share findings, evaluate options define potential solutions, and build associated business case.
- Ultimately, you will establish well supported solutions with specific recommendations that will enable executive management team to make critical go/no go decisions.
Long-Term Strategy, Budget Planning, and Strategic Project execution
- Support the Intercontinental strategic planning process including forecasting marketing and order metrics, executing customer VoC, investment business case development and prioritization.
- Support execution of Intercontinental wide strategic projects. Employ best-in-class project management framework (e.g., owner, milestones, transformation), operating mechanisms/review cadence (e.g. bi-weekly, monthly) to deliver on time/on-budget and regularly update management on status and progress.
