In this role, you will hold the main task to develop marketing strategies, in collaboration with Business Unit Director/Marketing Manager, including implementation, monitoring, and evaluation to ensure related parties are working to achieve short- and long-term business objectives. The main scope of accountabilities includes but is not limited to:
- Design and execute the product marketing plan - Conduct effective local market research to identify trends and assess the product’s competitive position. Develop, implement, and monitor both the annual and long-term brand strategy for the brand(s) under responsibility. Propose the product marketing budget and manage it efficiently, ensuring effective resource allocation to maximize the return on investment. Ensure sustainable life cycle, accessibility status and availability of responsible product.
- Communicate the marketing program to internal stakeholders and implement campaigns - Communicate product promotions and marketing plans to the sales team to ensure alignment with company strategy. Drive the implementation of product marketing plans and campaigns, monitoring sales progression and performance. Develop and maintain strategic business partnerships with related departments to ensure thorough workflow during the product life cycle.
- Maintain and develop relationships with target customers and external stakeholders - Identify, develop, and maintain contact with Key Opinion Leaders (KOLs). Maintain and execute a regular visit plan with target customers in coordination with the sales team. Effectively manage all the interactions with relevant external agencies (creative agencies and event agencies) to ensure an outstanding brand strategy execution.
- Work according to local law, code of practice/business ethics, compliance framework and company policies.