Play a key role in the planning and execution of promotional and non-promotional (including scientific engagement) activities and materials, with alignment to the global to local (MOC-LOC) process. You will be responsible for:
- The alignment of scientific content with the commercial strategy
- The briefing and provision of data to the medical and commercial teams
- The scientific review of materials for copy approval process
- Input into the medical budget and track on a regular basis
- Scientific review of IME and Grants & Donations requests and contribution with GSK Med Edu projects
As a Medical Advisor within the medical team you will also be expected to:
- Analyse and review GSK and competitor respiratory products, making recommendations, which assist marketing in the determination of current and future strategic direction.
- Input into the medical quarterly respiratory therapy area reviews and the medical business plans for your aligned therapy area e.g. COPD, Asthma or Severe Asthma. This should be delivered through the co-create process, working closely with the local commercial and global medical teams to ensure timely input and review.
- Deliver training and briefing presentations for internal stakeholders, to ensure scientific data and medical concepts are understood and consistent with the commercial strategy.
- Brief information out to internal stakeholders for regulatory or safety changes to GSK medicines within your aligned therapy area, keeping them up to date with important clinical information on GSK medicines.
- Input into the preparation of tailored responses from a medical/ scientific view to support market access issues for a defined product in a particular geographical areas/CCGs, hospital trusts etc.
- Input into the Evidence Generation process to identify local data needs and options for generating evidence, including in the planning of clinical trials ensuring that they are aligned to short- and long-term business needs. Communicating these needs and requirements into the global medical team/ brand planning. Lead the identification of opportunities for the interpretation of trial results for local commercial benefit.
- Through attendance at congress and customer meetings:
- Increase your knowledge within your aligned therapy area and understand any challenges which influence the positioning of GSK medicines.
- Support the delivery of scientific engagement and increase the scientific/ clinical understanding and positioning of GSK medicines. This insight should be used to ensure that GSK medicines are used appropriately and benefit patient care.
- Develop networks across clinical, R&D and the wider global respiratory team
