Work with Commercial Operations to establish revenue forecast
Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
Managing external agency partners to optimize the delivery of promotional tactics and materials
Optimizing Omnichannel Marketing
Assisting with the design and planning on communication plan: getting the right message to the right customers at the right time through the right channel mix
Marketing analysis and insight development/action planning/execution
Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
Sharing insight gained from internal and external sources
Development of the brand strategy
Competitor analysis
Collecting, interpreting and disseminating competitor information
Segmentation – identify and plan/execute by segment to drive segment migration
establishing basis of segmentation, quantifying and establishing segment needs
Lead positioning establishment for the brand
developing key brand messages for the brand
Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
Periodically meets with top opinion leaders and establishes good rapport with them
Assisting with training initiatives and regular team meetings as required
Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
KPI (Key Performance Indicators) development and tracking
Cross functional alignment: buy in amongst colleagues, brand teams, BU (Business Units) engagement
Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
Develop training on key materials with support of a training consultant
Qualifications
Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
Preferably additional marketing or business training; MBA ideal
Pharma experience a plus
Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.
Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing /market research /selling skills are desirable; acting for change and able to co-operate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
